Affiliate marketing is all about relationships. Advertisers with solid affiliate relationships are more apt to succeed with holiday promotions (as well as short-term promotions). When creating holiday promotions don’t just put it in the affiliate network and make the affiliates hunt it down. Send it out via a newsletter to all affiliates, send them a personal email with all the promotions details to make sure they have it in advance. The affiliates will appreciate the extra effort and in turn, they will put in the extra effort promoting the offer.
Hi Tommy. I vet the programs listed on my site and eliminate the ones that people make complaints about. But its important for you to also use your due diligence when you choose a program. Google the name of the company followed by queries such as “complaints” and “fraud” and “scam” to see if people are making accusations. You can also contact their affiliate manager directly to ask questions. If you can’t locate an affiliate manager that is definitely a red flag. Finally, diversify into a few different companies so you can compare them. Hope this helps. Sincerely – Bill
Do you have zero interest in an expensive mountain bike the company you are an affiliate of sells? Well, you probably don’t want to feature it on your blog, as it is extremely difficult to persuade readers (or anyone for that matter) that they should buy something you wouldn’t be caught spending a single penny on. When you are passionate about a product or–at the very least–interested in learning more about it, this will come through to your readers, engage them and better coax them to buy