Secret Tip: Spend more time on your subject line than anything else; 64% of email recipients open emails based on the subject line, so it’s worth the extra time to craft one that will guarantee opens. And remember: subjects with 10 or fewer characters can see open rates of 58% or better, so keep it short and sweet. For help, see my article, “The Online Marketer’s Guide to Writing High-Converting Headlines.”
We’ve compiled a review list of some of the most useful, informative and resourceful courses and training on the subject available. Enrolling yourself for one or more in 2018 could help you add skills and knowledge to your CV and grow in your career. Most importantly, it will make you future ready. (The list has been updated to as per changing trends)

Brad has spent more than twelve years working at the crossroads of business development, marketing, and social media. He was featured in Entrepreneur Magazine as a young entrepreneur, launching his first successful business at the age of 15. Up until joining lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.


The first thing to be clear on is whether you are actually looking for an affiliate marketing course or are you looking to join an affiliate marketing program or a combination of the two? A course is going to be something along the lines of a step by step guide telling you what you need to do. This will give you the information on how to do affiliate marketing, but you will still have to away and find a person, business or company who run affiliate programs, and speak to them about becoming an affiliate so you can put what you’ve learnt into practice.
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
The emergence and evolution of the Internet created an opportunity for different types of publishers – ranging from individuals with a Facebook account or blog, to content review sites, deal aggregators, and app developers. As people continue to invent new ways to refer traffic to merchants, new models will surface, but here is a quick list of the popular models today, summarizing the primary promotional method.
Under Armour came up with the hashtag “I Will What I Want” to encourage powerful athletic women to achieve their dreams despite any opposition they might face. The hashtag, first used by American Ballet Theatre ballerina soloist Misty Copeland, blew up on Facebook after supermodel Gisele Bündchen used it in one of her Facebook posts. Many other female athletes have also used the hashtag.
I offer a ton of free resources, tips, guides and tutorials here on my website that can help you get started in affiliate marketing – and help you find success with it. While there are plenty of paid training programs out there, you need to be careful. Some of the people who create these programs make their money by selling the dream and not through doing true affiliate marketing for products or services outside of selling you the dream. That's not to say there are not some good training programs out there - but buyer beware. For now, I'd recommend you start with my free information here on my website – and to sign up for my free weekly newsletter here.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales. 
Industry-related statistics show that affiliate marketing has an important place in business strategies. As a method of online advertising, affiliate marketing has the power to influence people and drive sales, which directly reflects company revenue. Within this course, you will learn what affiliate marketing is and about the roles you can take to become a part of affiliate marketing.
The tools for affiliate marketers can improve the potential of their efforts, which is why it is worth considering some of them. You will find that the list of recommended tools is divided into sections which include essentials, research, content, links and tracking, email marketing, social media, paid campaigns, and WordPress tools for affiliates.

Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.
Starting on Wednesday, December 19th (the same day enrollment closes), I’ll be going live in a private Facebook group created just for students who want to take this course with me. During that time, we’ll work through the day’s lesson plan together, and I’ll share tips and strategies for optimizing your work through that particular lesson. There’s a workbook that comes with the course (see mine below for my 2018 plan) and I’ll share my work and thought process with you, too.
Take some time once per quarter or so to see how your affiliates are converting, who is at the top of the list, and make sure you’re offering the right commission to keep them sending traffic your way. Additionally, it’s fine to tweak your commission level for someone you feel is a huge influencer in your niche. You don’t want to announce it publicly, of course, but you can always provide a bit more incentive if you have someone interested who could send significant traffic your way.

FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Because they rely heavily on affiliates to recruit new members, they treat their affiliates like true business partners. They have a solid reputation for payment and security, and have frequent special offers. Checking into your affiliate account at FriendFinder is always a fun experience, and often a profitable one.
Since you’re essentially a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.[23]
Affiliate networks play an important role in the relationship between affiliates and merchants. They are the meeting point, which is why most affiliates and merchants will be a member of at least one of them. This chapter focuses on what affiliate networks are and how they work, with the process being explained for both affiliates and merchants. The chapter concludes with five popular affiliate networks in the industry at this moment with most prominent features and benefits highlighted for each of them.

Merchants or advertisers are those who have a product to sell. They are interested in increasing their profit by working with affiliates and allowing them to promote the product on their behalf. Merchants do so by using an affiliate program where they provide everything needed for the promotion of the product(s) including the affiliate links. The course represents a guide for merchants to create an affiliate program and a strategy to encourage affiliates to join.
A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer? The answer is complicated. The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently. The affiliate may get paid in various ways:
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
Also what are you getting for you money? Are you paying for a one of piece of information or is there on-going support? If you’re looking at the combination option, where you get the education and the opportunity to sell and make money as you go; on-going support is one aspect that I believe is a necessity. Affiliate marketing is an evolving business and an opportunity that helps to keep you up-to-date on an on-going basis is always better than one that doesn’t.
When beginning your affiliate marketing career, you’ll want to cultivate an audience that has very specific interests. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product.
When we talk about marketing on the internet, we're talking about driving traffic or boosting visibility via a number of means. Any type of advertising done on the internet to promote any product, person, service, business or place for that matter, can be deemed as online marketing. However, to succeed in this arena, whether it's SEO, social media, email marketing or beyond, you need to ensure you adhere to the three pillars of trust first and foremost.
For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.
Gaining Google's trust doesn't happen overnight. It takes time. Think about building up your relationship with anyone. The longer you know that person, the more likely that trust will solidify. So, the reasoning is, that if Google just met you, it's going to have a hard time trusting you. If you want Google to trust you, you have to get other people that Google already trusts, to vouch for you. This is also known as link-building.
Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer's behaviour, although when advertisements are on a consumer's device this does not get measured. Significant aspects to cross-platform measurement involves de-duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[42] An example is ‘ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising’ (Whiteside, 2016).[42] Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).[45]
StudioPress is a WordPress hosting service and framework that is designed to make setting up and running a WordPress site much simpler and easier. StudioPress comes with its own unique themes and SEO tools, collectively known as the “Genesis framework.”. Their affiliate program is solely for referrals to pay for a StudioPress framework account or buying a StudioPress theme. Previously, the affiliate program also included web hosting, but this is now managed separately by StudioPress’s owner, WPEngine.
You may also want to check out 9 Best Content Marketing Training, Courses and Certifications; Best Instagram Marketing Training and Courses and Best Courses on Coursera. In addition to that, you will find 7 Best EMail Marketing Courses really useful and the 8 Best Shopify Marketing Courses will help Increase Sales and Profits. All the training programs mentioned above are so affordable, they are nearly free affiliate marketing training.
And finally, before signing up for any type of affiliate marketer training program, ask yourself, “does this REALLY make sense?” For example, if someone is selling you an $8 e-book and that e-book is supposed to show you how to create websites that earn $10k per month on autopilot, do you really think that makes sense? If you figured out how to create “auto-pilot” websites that earn $10k per month would you give away your secrets to everyone in a measly $8 e-book? Of course not! You’d be spending your time building as many of those auto-pilot websites you could and become a billionaire!
Another great way to start building a team of affiliates to deliver high-quality referrals is by promoting your affiliate program to your customers. Remember the customer I mentioned above? She would not have achieved anywhere near the level of success she has experienced were it not for her paying customers who were so satisfied by her offering that they can’t help but share it.
Shopify is probably the most popular e-commerce solutions provider out there, but because there are so many products and options, newcomers can easily get confused. If you believe your audience has products to sell and could benefit from Shopify’s products and are able to elucidate the benefits of signing up for Shopify, you can definitely earn some big money with their affiliate program.
The great thing about the internet is that it makes it really hard for these people to continue to do this without getting caught. A couple of high profile companies have recently had their businesses shut down by the FTC in America for being accused of being scams. People will shout about it to anyone who will listen if they feel they have been ripped off. So it’s up to you to find out who is running the program you are considering and check them out. Contact them or their support desk, Google them and Facebook stalk them. An ethical marketer or company will be open and answer you and get back to you enquiries. People who have gone through their course or program will indicate whether it’s good or bad. Obviously no one can please everyone all the time so reputable businesses may have some disgruntled people, but if the evidence is overwhelmingly positive then take it on board. If you’re still not sure, keep investigating until you are. NEVER part with your money if you’re not 100% happy.
Community Support: The number one thing I personally believe makes Wealthy Affiliate stand out as the best affiliate marketing training is the community. Wealthy Affiliate has a large network of people they’ve helped at different stages of success that you can tap for real-world expertise. This large community of affiliate marketers help answer questions, shares their tips for success and is an instant professional network you can utilize to help grow your business.
Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.

Finding Quality Affiliates: Starting an affiliate program isn't difficult to set up, but finding good quality affiliates that can assist in driving business can be challenging. With affiliates it's about relationships, they will only promote products and services with businesses that they trust. Many of them have been burned in the past, so getting super affiliates in your program can be a challenge, and it is also what will make or break your affiliate marketing program.
In effect, VigLink works as the middleman between a publisher (blogger) and merchants by scanning the publisher’s content and automatically creating links to publishers that are chosen “in real time” based on their payout/conversation rates. This makes VigLink a very hands-off affiliate program for publishers who prefer to focus on content instead of managing their affiliate links.
Game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game."[50] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn't very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm"[50] is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
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