A relative newcomer that was only founded in 2014, ConvertKit has taken the world of email marketing by storm. According to the company, they now have nearly 20,000 active customers of their email services. Their affiliate program works by paying existing customers a lifetime 30 percent commission for referrals that subsequently become ConvertKit customers or who sign up for ConvertKit webinars and other digital products.
The winner(s) agree to participate in any publicity or other such promotional activities which Avangate may reasonably require in connection with the Promotion and Avangate shall have the right to use each winner’s name, likeness, image, voice and biographical information for advertising and promotional purposes in connection with the Promotion in all media without further notice and without the need to make any payment to any winner for such use.
When considering a bonus promotion, offer an incentive that distinguishes you from your competitors. Maybe it’s a free style makeover; maybe it’s a single day of outrageous commissions. Look at what you have to offer, and work it into a creative affiliate promotion. Also, be sure you have properly defined the objective of the promotion. If you’re trying to drive affiliate engagement, tie the incentive to traffic. If you’re trying to drive revenue, tie the incentive to sales. And always make sure you measure the impact of your promotion so you know what works.
If you want your plan to be effective and efficient, staying organized is important, so consider using productivity tools like Gsuite and Trello to aid you in keeping track of your goals and ideas. Tracking and measuring your program should be easy if your affiliate platform has the appropriate built-in features, and this data will help you to refine your plan as you go along!
Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their important status to receive higher commissions and better deals with their advertisers. Whether it’s CPA, CPL, or CPC commission structures, there are a lot of high paying affiliate programs and affiliate marketers are in the driver’s seat.
An important step is to get out and talk to prospective publishers and business partners. Do they participate in affiliate programs already? What has the yield been in terms of performance? What are the typical revshares that ad networks are taking? What are typical conversion rates? What would be the incentive for publishers and business partners to promote your products and services?
People don’t want to go it alone, and people don’t buy when they aren’t sure what’s going to happen after the purchase. No matter what you sell, whether it’s your own product, or you’re an affiliate for someone else’s, share more about what to expect, and help guide your students and customers into success. Reassure them, and you’re more likely to convert higher.
Establishment of customer exclusivity: A list of customers and customer's details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer's previous buyer behaviour. This is effective in digital marketing as it allows organisations to build up loyalty over email.
When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?
Prioritizing clicks refers to display click ads, although advantageous by being ‘simple, fast and inexpensive’ rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads are relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements (Whiteside, 2016).
And really that’s the secret—picking products that will help your audience make the process so much easier. Sharing a little bit of the insides of how I work and giving people a chance to have access and complete the course with me is a big draw for this type of promotion, and it’s not one I can do with all my products, but with a little creative thinking, it can likely be done with more than you think.
The seller, whether a solo entrepreneur or large enterprise, is a vendor, merchant, product creator, or retailer with a product to market. The product can be a physical object, like household goods, or a service, like makeup tutorials. Also known as the brand, the seller does not need to be actively involved in the marketing, but they may also be the advertiser and profit from the revenue sharing associated with affiliate marketing.
The great thing about the internet is that it makes it really hard for these people to continue to do this without getting caught. A couple of high profile companies have recently had their businesses shut down by the FTC in America for being accused of being scams. People will shout about it to anyone who will listen if they feel they have been ripped off. So it’s up to you to find out who is running the program you are considering and check them out. Contact them or their support desk, Google them and Facebook stalk them. An ethical marketer or company will be open and answer you and get back to you enquiries. People who have gone through their course or program will indicate whether it’s good or bad. Obviously no one can please everyone all the time so reputable businesses may have some disgruntled people, but if the evidence is overwhelmingly positive then take it on board. If you’re still not sure, keep investigating until you are. NEVER part with your money if you’re not 100% happy.
Affiliate networks play an important role in the relationship between affiliates and merchants. They are the meeting point, which is why most affiliates and merchants will be a member of at least one of them. This chapter focuses on what affiliate networks are and how they work, with the process being explained for both affiliates and merchants. The chapter concludes with five popular affiliate networks in the industry at this moment with most prominent features and benefits highlighted for each of them.
Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.