At the end of this post, I would love your honest feedback in the comment section about anything that stands out to you, good or bad. Was it useful? Do you like the format? What other campaigns and specific income items would you like to see me talk about? The goal here is to give you something more useful and tangible that you could more easily learn from, with inspiration and transparency to go along with it.
StudioPress itself is somewhat of a niche product as it is targeted to existing WordPress users who found setting up and managing a WordPress site too difficult or time-consuming. StudioPress prides itself on being easy to use, but their main claim to fame is that their hosted websites are “faster and more secure” than other WordPress hosting companies as well as using the “Genesis framework” which is supposedly more SEO friendly than other WordPress builds.
Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber. This is why JetBlue’s one year re-engagement email works so well -- it uses humor to convey a sense of friendliness and fun, while simultaneously reminding an old email subscriber they might want to check out some of JetBlue’s new flight deals.
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.
PPC advertising is a method of advertising on search engines like Google and Bing. As mentioned earlier, with PPC ads, you pay each time that ad is clicked on. PPC ads also exist on social media platforms like Instagram and Facebook as well. However, if you're going to engage in PPC advertising, it's important that you determine conversion rates by using tracking pixels.
If you think about it, it makes sense that they should offer you on-going support as an affiliate marketer because every time you sell something they make money too. It is in their interest to help you be good and stay good at it. If a company or marketer does not offer this, you need to ask yourself why. I am not saying that all affiliate marketing opportunities that do not offer on-going support are bad, I am just saying do your due diligence.
With the ability to rank organically in search engine queries, bloggers excel at increasing a seller’s conversions. The blogger samples the product or service and then writes a comprehensive review that promotes the brand in a compelling way, driving traffic back to the seller’s site. The blogger is awarded for his or her influence spreading the word about the value of the product, helping to improve the seller’s sales.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales.
Do you already know which segments of your audience respond to specific types of products, content, or marketing messages? As you identify them, your plan may naturally start to take shape. For example, if you’re getting a lot of newsletter engagement from people that buy certain products in particular, you might decide to double down on a promotion in that area.
One last noble effort! I also showcased a new folder with the new 2019 worksheets inside to fire up those mirror neurons and get people excited about joining. This email had an open rate of 41.9 percent, and a click-through rate of 7.9 percent. Quite high, but these were people who had already once clicked and didn’t buy (so they were somewhat interested), and scarcity is at play here—there was less than twelve hours remaining until the cart disappeared for another year.
In 2004, Murphy launched an affiliate marketing program on the ShareASale platform with the goal of developing a diversified revenue stream for her business. At the time, the majority of her web traffic was coming in through search engines. As of 2012, the company still relies on search engines, but they have developed additional (healthy) revenue streams.
The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.