If you’re thinking about working with an affiliate marketing network, the world’s most popular marketplace can be a great place to start. We’ll cover how to sign up and start picking and promoting Amazon products, as well as strategies for success—the must-dos and must-don’ts that go into making Amazon a key piece of your affiliate marketing stable.
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
“I recently started working with International Open Academy, and the experience has been amazing. I run a vocational therapy business, and by offering job training directly on my website, I’ve seen traffic double in just a few weeks. Offering online courses gives my site a more robust service offering, and I’ve already had positive feedback from customers”
Setting goals, planning, personalizing, building strong relationships, and analysis are five key elements to a successful Valentine’s Day promotion (and any promotion for that matter). The more thought goes into a promotion, the more likely it is to be successful. Affiliates want to know that their best interests are being served and through the five tips mentioned above you can assure them that they are.
The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.